We built our business on creativity + function + design: let’s go a little deeper on where that comes from and what it means to us.
We believe in the practical magic of good design.

Trendy fonts, fancy backgrounds, and incongruous effects aren’t going to overcome lousy functionality. A site with poorly thought-out forms, self-inflicted “page not found” errors, and a confusing user experience isn’t good for business – yours or ours. Your site needs to be appealing, yes, but it also needs to be stable, predictable and uniform. We build sites that are beautiful and also function the way you and your users need them to.

Creativity: the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form.

We believe in the power of repetition.
In the tech world, this is called “iterative design,” which sounds much cooler than trying something, keeping what works, getting rid of what doesn’t, and trying again. Sometimes you wind up exactly where you thought you would. Other times? Not so much. In either case, though, the final product is authentic and intentional. Our build process – create, present, discuss, tweak, repeat – is keenly focused on partnering with you to create the unique look, feel, and purpose of your site.


  1. The action or purpose for which a person or thing is suited or employed, especially:
    1. A person's role or occupation: in my function as chief editor.
    2. Biology: The physiological activity of an organ or body part: The heart's function is to pump blood.
    3. Computers:  A procedure within an application.

We believe in stories.

They connect us to each other – they build community and forge connection. One of the delicious consequences of building iteratively with you is that, while we are collaborating on creating a site that works the way you do, we are learning your story. That story informs our designs and our discussions and, through each iteration, becomes more thoughtfully crafted and well told (over a hot beverage, natch).

Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world.

A little more specific…
Hosting Terms of Service
What We Do
We design websites that work the way you do. But what exactly does that mean?